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The 2023 Influencer Marketing Data Benchmarks
During 2022, the influencer marketing industry enjoyed another exceptional year of growth.
While the final number is still being tallied, Forbes expects it to eclipse 16 billion dollars. For context, 6 short years ago in 2016, the influencer marketing industry was valued at a mere $1.6 billion. Learn about the important benchmarks to expand your marketing reach across digital platforms.
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Highlighting the Emerging Influencer Marketing Trends from 2023
During 2023, we saw some major shifts in the way influencer campaigns were executed. Discover a high level recap of key trends and insights for the year that will help inform your 2023 influencer marketing strategy.
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A More Accurate Way to Determine the ROI of your Influencer Marketing Campaigns
Today, most brands rely on a combination of vanity metrics (likes, shares, comments, etc.) and the uplift in
revenue around the time of the campaign to tie attribution back to their campaigns. While both of these methodologies are important for campaign measurement, they can only tell you a piece of the story. There is a better way, it just takes a bit more
planning prior to the launch of your campaigns. - 03
2022 Influencer Marketing Benchmarks
Once you have a good understanding of where influencer marketing is headed in 2023 and how to
measure for success, it’s time to dig into the benchmarks. - 04
Influencer Marketing Predictions for 2023
Knowing what to measure against is key to optimizing strategy, but what else should you consider to create a successful influencer campaign this year? Learn about 5 key trends expected to take over the influencer marketing space in 2023: