INFLUENCERS PASS THE TIME WITH
SWEET BETTY CROCKER RECIPES

OBJECTIVE 

Betty Crocker wanted to work with family-oriented content creators to share how they were getting through COVID-19 stay at home orders with the help of Betty Crocker products! Influencers showcased how baking together as a family helped bring everyone together.

SOLUTION

RhythmInfluence was tasked with activating 5 Influencers to create 15 pieces of static and story content. RhythmInfluence went above and beyond, having Influencers create an additional 3 pieces of content and 5 Instagram videos! The contracted Influencers shared how they were passing the time during quarantine when the pandemic first hit, sharing some of their favorite family time memories, like baking delicious treats with Betty Crocker products. After content was created, RhythmInfluence placed Influencer Paid Social Distribution behind Influencer content throughout the flight to further reach the exact Betty Crocker audience. As Added Value, RhythmInfluence completed an Influencer Sentiment Study to measure overall brand sentiment over the course of the program towards Betty Crocker.

RESULTS

Impressions: 10.6M+
Engagements: 530K+
Earned Media Value: $32+ for every $1 of program spend
According to the RhythmInfluence Sentiment Study, 99.38% of all campaign engagements were positive during the period when Influencers were creating content.

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