Before you sign that (probably lengthy and comprehensive) contract with an influencer, you need to learn all you can about who they are and who makes up their audience. When planning influencer marketing campaigns and considering the best option for your client’s goals, one of the first questions you’ll ask yourself about your chosen influencer...
When a new social app gains traction, I always think about how it will be used for influencer marketing. The newest app that has sparked interest recently is Clubhouse, the audio-chat iPhone app launched in April of 2020.