Influencer marketing campaigns are like the gift that keeps on giving. Once you’ve completed a campaign, they live on in perpetuity online. As they continue to be discovered and engaged with online, they bring new audiences and attention to your brand with no effort from your brand’s marketing team.
Social media trends, features, and habits change rapidly. Brands that take advantage of consumer trends (and who do it right) can better capture potential customers, with 55% of marketers using Instagram for influencer marketing.
Once you decide that influencer marketing is the way forward for your brand (along with 75% of marketers), your team will need to decide: to use or not to use an influencer marketing company?
TikTok is one of the fastest growing social media platforms in recent history. In the first quarter of 2020 alone, TikTok saw 315 million downloads— the most in a single quarter for any app, ever. Shortly after that landmark growth, TikTok surpassed 2 billion lifetime downloads. Now, halfway through 2021, it’s estimated that the platform sees ...
Much has been written and discussed about TikTok influencer marketing already. There are countless ongoing conversations about how to find the right Influencers to partner with, when and how often to post, and how to keep up on the viral trends that seemingly appear out of thin air and are replaced overnight by an even bigger, better trend....
For brands looking to make the biggest splash and the most headlines with their influencer partnership, there’s nothing executives like to see more than partnering with a celebrity. However, the process of partnering with a celeb is not as straightforward as partnering with other influencer tiers. It requires a deeper understanding of the...
Crafting a successful brand strategy combines strategy and creativity/artistic identity to come up with the personality of your brand. Even though the process of strategizing for a brand is often the same, the results are always different depending on the mission, voice, and identity of the brand in question. This is why strategists can be in...
To run a successful TikTok influencer marketing campaign you first need to familiarize yourself with the platform. Even though it is one of the newer influencer platforms out there, TikTok has a lot to offer to brands and Influencers in terms of boosting awareness and connecting with a young audience— TikTok boasts a staggering 689 million...
During the early stages of every influencer marketing campaign comes a time where strategists have to decide which KPIs to track in order to assess the strengths and weaknesses of the campaign. These KPIs are determined by strategists based on the long term goals of the brand and typically have to do with increasing conversion rates, increasing...
Influencer marketing is a living organism. Every few months it evolves and grows into a new, more advanced form of its old self, and strategists are left running around trying to navigate these changes and include them in their progressive marketing campaigns. The latest evolution of influencer marketing is the pivot to virtual reality...