November, 16 2021 in Influencer Marketing
Using Tech to Ensure Brand Safety in Influencer Marketing

Brand safety is no new fad. For years, brands have been hyper-aware of their public perceptions and have worked to ensure they are presenting a clean, family-friendly, and accessible image. While it may seem easy to do— how hard can it be to never say or do anything offensive?— the emergence of influencer marketing has forced brands to not only be...

October, 14 2021 in Influencer Marketing
Influencer Marketing Trends for 2022

Influencer marketing has grown exponentially in the past year and continues to rise with the growth of social media platforms like TikTok. As influencer marketing strategists, we have experience keeping up with a quickly evolving landscape of social content. With leagues of fresh faced Influencers entering the conversation seemingly every day,...

September, 23 2021 in Influencer Marketing
How to Find Influencers to Promote Your Product

When it comes to influencer marketing, the connection between the Influencer and the brand has the power to make or break any campaign. Historically successful campaigns are remembered for how well the brand and Influencer worked together to produce content that not only emulated and effectively communicated the ethos of the brand, but that also...

September, 16 2021 in Influencer Marketing
Measuring the Long-Term Impact of Influencer Marketing ROI

Influencer marketing campaigns are like the gift that keeps on giving. Once you’ve completed a campaign, they live on in perpetuity online. As they continue to be discovered and engaged with online, they bring new audiences and attention to your brand with no effort from your brand’s marketing team.

September, 7 2021 in Social Media Platforms
How Brands Are Using Instagram Reels for Influencer Campaigns

Social media trends, features, and habits change rapidly. Brands that take advantage of consumer trends (and who do it right) can better capture potential customers, with 55% of marketers using Instagram for influencer marketing. 

August, 31 2021 in Influencer Marketing
5 Ways that Brands can Work with Influencer Marketing Companies

Once you decide that influencer marketing is the way forward for your brand (along with 75% of marketers), your team will need to decide: to use or not to use an influencer marketing company?

August, 24 2021 in Social Media Platforms, Influencer Marketing
Top TikTok Influencers Who Helped Launch New Brands + Products in 2021

TikTok is one of the fastest growing social media platforms in recent history. In the first quarter of 2020 alone, TikTok saw 315 million downloads— the most in a single quarter for any app, ever. Shortly after that landmark growth, TikTok surpassed 2 billion lifetime downloads. Now, halfway through 2021, it’s estimated that the platform sees 689...

August, 2 2021 in Social Media Platforms
TikTok Advertising Strategies for Influencer Campaigns

Much has been written and discussed about TikTok influencer marketing already. There are countless ongoing conversations about how to find the right Influencers to partner with, when and how often to post, and how to keep up on the viral trends that seemingly appear out of thin air and are replaced overnight by an even bigger, better trend. While...

July, 26 2021 in Influencer Marketing
How Celebrities are Pairing with Brands for the Greater Good

For brands looking to make the biggest splash and the most headlines with their influencer partnership, there’s nothing executives like to see more than partnering with a celebrity. However, the process of partnering with a celeb is not as straightforward as partnering with other influencer tiers. It requires a deeper understanding of the...

July, 21 2021 in Social Media Platforms
5 Steps to Building Your Brand and the Top Brand Strategy/Social Media Marketing Podcasts + Clubhouse Accounts To Get you There

Crafting a successful brand strategy combines strategy and creativity/artistic identity to come up with the personality of your brand. Even though the process of strategizing for a brand is often the same, the results are always different depending on the mission, voice, and identity of the brand in question. This is why strategists can be in the...

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