July, 14 2021 in Social Media Platforms
What Does a TikTok Influencer Campaign Look Like? A Start to Finish Breakdown

To run a successful TikTok influencer marketing campaign you first need to familiarize yourself with the platform. Even though it is one of the newer influencer platforms out there, TikTok has a lot to offer to brands and Influencers in terms of boosting awareness and connecting with a young audience— TikTok boasts a staggering 689 million active...

June, 14 2021 in Influencer Marketing, Strategy
Influencer Outreach Strategy by Platform [+ Templates!]

No two influencer marketing campaigns look, feel, or sound the same. But every single one begins with the same moment: the first point of contact between brand and Influencer. Not to scare you, but this moment of Influencer outreach has the power to make or break your next campaign before it even starts. Too scary? Here it is again from a less...

May, 25 2021 in Influencer Marketing, Strategy
Millennial Influencer Campaigns + Connecting with Millennial Audiences

Millennials make up the majority of the workforce, so it’s no surprise that they have some impressive spending power. Millennials in the U.S alone had around $1.4T in disposable income to spare in 2020, and are used to being brand loyalists. As the most likely generation to be subscription-holders, they expect a certain degree of connection with...

May, 11 2021 in Influencer Marketing
Gen Z Influencers 101: Top Gen Z Influencers from Lifestyle to Celebrity

Gen Z, the elusive generation of those born between 1995 and 2010, has been a demographic that brands have struggled to market to since they first began swiping through their smartphones. It is rare to find a Gen Zer who isn’t tech-savvy, with 45% of Gen Z saying they are online “almost constantly.” Influencer marketing has never been more primed...

April, 27 2021 in Influencer Marketing
How to Manage Influencers: The Influencer Vetting Process

Choosing an Influencer as the face of your next campaign is more involved than scrolling through your social media platform of choice and picking the first person you see with the right number of followers and an image or video that you think looks great! You’ll need to set the right goals for your marketing campaign, determine your target...

April, 15 2021 in Influencer Marketing
Examples of Macro/Premium Influencers & Who They Are

Before a brand can launch an influencer marketing campaign they need their key ingredient: who to partner with. You need to think about following, audience demographics, quality of followers, their typical content, and potential reach, among other metrics. Campaigns will often feature multiple tiers of Influencers, with a mix of Celebrity,...


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