When it comes to influencer marketing, the connection between the Influencer and the brand has the power to make or break any campaign. Historically successful campaigns are remembered for how well the brand and Influencer worked together to produce content that not only emulated and effectively communicated the ethos of the brand, but that also...
Social media trends, features, and habits change rapidly. Brands that take advantage of consumer trends (and who do it right) can better capture potential customers, with 55% of marketers using Instagram for influencer marketing.
Much has been written and discussed about TikTok influencer marketing already. There are countless ongoing conversations about how to find the right Influencers to partner with, when and how often to post, and how to keep up on the viral trends that seemingly appear out of thin air and are replaced overnight by an even bigger, better trend. While...
During the early stages of every influencer marketing campaign comes a time where strategists have to decide which KPIs to track in order to assess the strengths and weaknesses of the campaign. These KPIs are determined by strategists based on the long term goals of the brand and typically have to do with increasing conversion rates, increasing...
Analyzing consumer feedback on your past campaigns is a great way to develop the strategy for your next one. Taking the time to gather all of the insights available to you about how your audience responds to your organization is the easiest way to build a more effective marketing strategy moving forward. Here, we’re talking about sentiment...
The key component of a successful influencer marketing campaign is keeping up with rapidly changing industry trends and creating fresh, new content.
Influencer marketing is one of the fastest growing marketing channels out there, and with brands on track to spend up to $15 billion on influencer marketing by 2022, analytics are more important than ever.
When a new social app gains traction, I always think about how it will be used for influencer marketing. The newest app that has sparked interest recently is Clubhouse, the audio-chat iPhone app launched in April of 2020.