July, 14 2021 in Social Media Platforms
What Does a TikTok Influencer Campaign Look Like? A Start to Finish Breakdown

To run a successful TikTok influencer marketing campaign you first need to familiarize yourself with the platform. Even though it is one of the newer influencer platforms out there, TikTok has a lot to offer to brands and Influencers in terms of boosting awareness and connecting with a young audience— TikTok boasts a staggering 689 million active...

July, 7 2021 in Strategy
Using Shared KPIs Between Brands and Influencers

During the early stages of every influencer marketing campaign comes a time where strategists have to decide which KPIs to track in order to assess the strengths and weaknesses of the campaign. These KPIs are determined by strategists based on the long term goals of the brand and typically have to do with increasing conversion rates, increasing...

June, 30 2021 in Influencer Marketing
What Virtual Reality Influencers Mean for Brands

Influencer marketing is a living organism. Every few months it evolves and grows into a new, more advanced form of its old self, and strategists are left running around trying to navigate these changes and include them in their progressive marketing campaigns. The latest evolution of influencer marketing is the pivot to virtual reality influencers.

June, 14 2021 in Influencer Marketing, Strategy
Influencer Outreach Strategy by Platform [+ Templates!]

No two influencer marketing campaigns look, feel, or sound the same. But every single one begins with the same moment: the first point of contact between brand and Influencer. Not to scare you, but this moment of Influencer outreach has the power to make or break your next campaign before it even starts. Too scary? Here it is again from a less...

June, 9 2021 in Influencer Marketing
Why You Should Use a Managed Service Provider for Influencer Campaigns

Once you decide to run an influencer campaign for your brand there are a few big decisions right upfront. Primarily, you’ll need to decide if you are going to work directly with an influencer marketplace, partner with a managed service provider, or run the whole thing on your own.

June, 2 2021 in Influencer Marketing
The Biggest Deals Between Brands + Influencers (+ Why They Worked)

Michael Jordan and Nike. Justin Bieber and Calvin Klein. Kendall Jenner and Pepsi. There are some influencer-brand partnerships that fly under the radar, we scroll past them every day without a second thought or glance. Then there are the flashy, big name partnerships (like the ones mentioned above) that are impossible to ignore. These big deals,...

May, 27 2021 in Strategy
How to Use Sentiment Analysis in Brand Marketing

Analyzing consumer feedback on your past campaigns is a great way to develop the strategy for your next one. Taking the time to gather all of the insights available to you about how your audience responds to your organization is the easiest way to build a more effective marketing strategy moving forward. Here, we’re talking about sentiment...

May, 25 2021 in Influencer Marketing, Strategy
Millennial Influencer Campaigns + Connecting with Millennial Audiences

Millennials make up the majority of the workforce, so it’s no surprise that they have some impressive spending power. Millennials in the U.S alone had around $1.4T in disposable income to spare in 2020, and are used to being brand loyalists. As the most likely generation to be subscription-holders, they expect a certain degree of connection with...

May, 20 2021 in Influencer Marketing
Influencer Marketing for Startups + Emerging Brands

As trends shift and more companies than ever turn to innovative marketing strategies— 90% of all marketers find ROI from influencer marketing to be better than other marketing channels— more and more startups are leveraging influencer marketing for rapid growth.

May, 18 2021 in Influencer Marketing
How to Navigate the Top Influencer Marketplaces in 2021

Developing a partnership with an Influencer typically occurs in one of four ways: browsing social media and connecting with someone you find directly, analyzing competitors’ campaigns to identify a potential partner, hiring an Influencer agency to match you directly with a good match for your campaign, or utilizing an Influencer marketplace to...

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