May, 11 2021 in Influencer Marketing
Gen Z Influencers 101: Top Gen Z Influencers from Lifestyle to Celebrity

Gen Z, the elusive generation of those born between 1995 and 2010, has been a demographic that brands have struggled to market to since they first began swiping through their smartphones. It is rare to find a Gen Zer who isn’t tech-savvy, with 45% of Gen Z saying they are online “almost constantly.” Influencer marketing has never been more primed...

May, 5 2021 in Strategy
The Platform-Agnostic Influencer Marketing Platform Approach

There are some skills that you can’t master overnight: piloting an aircraft, perfecting wing-tip eyeliner application, and creating an effective influencer marketing strategy. These skills take years to perfect and require dedicated attention to detail and the human touch. Trust me, I’ve done the work (on the influencer marketing side— don’t ask...

April, 29 2021 in Influencer Marketing
Influencer Leadership: The Power of Influence

Influencer. Leader. In 2021 these two words have evolved to become synonymous in the eyes of the majority of the population, but where do their similarities end? Are all Influencers leaders, or are all leaders Influencers? It depends on whom you ask. In terms of reach and impact, every Influencer is innately a leader of their field and in turn,...

April, 27 2021 in Influencer Marketing
How to Manage Influencers: The Influencer Vetting Process

Choosing an Influencer as the face of your next campaign is more involved than scrolling through your social media platform of choice and picking the first person you see with the right number of followers and an image or video that you think looks great! You’ll need to set the right goals for your marketing campaign, determine your target...

April, 22 2021 in Social Media Platforms
TikTok Influencer Marketing Best Practices

The key component of a successful influencer marketing campaign is keeping up with rapidly changing industry trends and creating fresh, new content.

April, 20 2021 in Strategy
Guide to Social Content Strategy in 2021

When your industry trends change at the speed of the internet (like social content and influencer marketing) there’s no such thing as over-strategizing.

April, 15 2021 in Influencer Marketing
Examples of Macro/Premium Influencers & Who They Are

Before a brand can launch an influencer marketing campaign they need their key ingredient: who to partner with. You need to think about following, audience demographics, quality of followers, their typical content, and potential reach, among other metrics. Campaigns will often feature multiple tiers of Influencers, with a mix of Celebrity,...

April, 13 2021 in Influencer Marketing
Influencer Marketing ROI 101

Influencer marketing is one of the fastest growing marketing channels out there, and with brands on track to spend up to $15 billion on influencer marketing by 2022, analytics are more important than ever.

April, 8 2021 in Influencer Marketing
The Benefits, Pitfalls, and Differences of Influencer Marketing Tiers from Micro to Celeb

Before you sign that (probably lengthy and comprehensive) contract with an influencer, you need to learn all you can about who they are and who makes up their audience. When planning influencer marketing campaigns and considering the best option for your client’s goals, one of the first questions you’ll ask yourself about your chosen influencer...

April, 6 2021 in Social Media Platforms
How to Activate Influencer Marketing on Clubhouse

When a new social app gains traction, I always think about how it will be used for influencer marketing. The newest app that has sparked interest recently is Clubhouse, the audio-chat iPhone app launched in April of 2020.

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