June, 2 2021 in Influencer Marketing
The Biggest Deals Between Brands + Influencers (+ Why They Worked)

Michael Jordan and Nike. Justin Bieber and Calvin Klein. Kendall Jenner and Pepsi. There are some influencer-brand partnerships that fly under the radar, we scroll past them every day without a second thought or glance. Then there are the flashy, big name partnerships (like the ones mentioned above) that are impossible to ignore. These big deals,...

May, 25 2021 in Influencer Marketing, Strategy
Millennial Influencer Campaigns + Connecting with Millennial Audiences

Millennials make up the majority of the workforce, so it’s no surprise that they have some impressive spending power. Millennials in the U.S alone had around $1.4T in disposable income to spare in 2020, and are used to being brand loyalists. As the most likely generation to be subscription-holders, they expect a certain degree of connection with...

May, 20 2021 in Influencer Marketing
Influencer Marketing for Startups + Emerging Brands

As trends shift and more companies than ever turn to innovative marketing strategies— 90% of all marketers find ROI from influencer marketing to be better than other marketing channels— more and more startups are leveraging influencer marketing for rapid growth.

May, 18 2021 in Influencer Marketing
How to Navigate the Top Influencer Marketplaces in 2021

Developing a partnership with an Influencer typically occurs in one of four ways: browsing social media and connecting with someone you find directly, analyzing competitors’ campaigns to identify a potential partner, hiring an Influencer agency to match you directly with a good match for your campaign, or utilizing an Influencer marketplace to...

May, 11 2021 in Influencer Marketing
Gen Z Influencers 101: Top Gen Z Influencers from Lifestyle to Celebrity

Gen Z, the elusive generation of those born between 1995 and 2010, has been a demographic that brands have struggled to market to since they first began swiping through their smartphones. It is rare to find a Gen Zer who isn’t tech-savvy, with 45% of Gen Z saying they are online “almost constantly.” Influencer marketing has never been more primed...

April, 29 2021 in Influencer Marketing
Influencer Leadership: The Power of Influence

Influencer. Leader. In 2021 these two words have evolved to become synonymous in the eyes of the majority of the population, but where do their similarities end? Are all Influencers leaders, or are all leaders Influencers? It depends on whom you ask. In terms of reach and impact, every Influencer is innately a leader of their field and in turn,...

April, 27 2021 in Influencer Marketing
How to Manage Influencers: The Influencer Vetting Process

Choosing an Influencer as the face of your next campaign is more involved than scrolling through your social media platform of choice and picking the first person you see with the right number of followers and an image or video that you think looks great! You’ll need to set the right goals for your marketing campaign, determine your target...

April, 15 2021 in Influencer Marketing
Examples of Macro/Premium Influencers & Who They Are

Before a brand can launch an influencer marketing campaign they need their key ingredient: who to partner with. You need to think about following, audience demographics, quality of followers, their typical content, and potential reach, among other metrics. Campaigns will often feature multiple tiers of Influencers, with a mix of Celebrity,...

April, 13 2021 in Influencer Marketing
Influencer Marketing ROI 101

Influencer marketing is one of the fastest growing marketing channels out there, and with brands on track to spend up to $15 billion on influencer marketing by 2022, analytics are more important than ever.

April, 8 2021 in Influencer Marketing
The Benefits, Pitfalls, and Differences of Influencer Marketing Tiers from Micro to Celeb

Before you sign that (probably lengthy and comprehensive) contract with an influencer, you need to learn all you can about who they are and who makes up their audience. When planning influencer marketing campaigns and considering the best option for your client’s goals, one of the first questions you’ll ask yourself about your chosen influencer...

Hello

Thanks for your interest. Complete the information below and a member of our team will contact you shortly to discuss your needs:

By completing and submitting this form, you acknowledge and agree to our Privacy Policy