September, 7 2021 in Social Media Platforms
How Brands Are Using Instagram Reels for Influencer Campaigns

Social media trends, features, and habits change rapidly. Brands that take advantage of consumer trends (and who do it right) can better capture potential customers, with 55% of marketers using Instagram for influencer marketing. 

August, 24 2021 in Social Media Platforms, Influencer Marketing
Top TikTok Influencers Who Helped Launch New Brands + Products in 2021

TikTok is one of the fastest growing social media platforms in recent history. In the first quarter of 2020 alone, TikTok saw 315 million downloads— the most in a single quarter for any app, ever. Shortly after that landmark growth, TikTok surpassed 2 billion lifetime downloads. Now, halfway through 2021, it’s estimated that the platform sees ...

August, 2 2021 in Social Media Platforms
TikTok Advertising Strategies for Influencer Campaigns

Much has been written and discussed about TikTok influencer marketing already. There are countless ongoing conversations about how to find the right Influencers to partner with, when and how often to post, and how to keep up on the viral trends that seemingly appear out of thin air and are replaced overnight by an even bigger, better trend....

July, 21 2021 in Social Media Platforms
5 Steps to Building Your Brand and the Top Brand Strategy/Social Media Marketing Podcasts + Clubhouse Accounts To Get you There

Crafting a successful brand strategy combines strategy and creativity/artistic identity to come up with the personality of your brand. Even though the process of strategizing for a brand is often the same, the results are always different depending on the mission, voice, and identity of the brand in question. This is why strategists can be in...

July, 14 2021 in Social Media Platforms
What Does a TikTok Influencer Campaign Look Like? A Start to Finish Breakdown

To run a successful TikTok influencer marketing campaign you first need to familiarize yourself with the platform. Even though it is one of the newer influencer platforms out there, TikTok has a lot to offer to brands and Influencers in terms of boosting awareness and connecting with a young audience— TikTok boasts a staggering 689 million...

April, 22 2021 in Social Media Platforms
TikTok Influencer Marketing Best Practices

The key component of a successful influencer marketing campaign is keeping up with rapidly changing industry trends and creating fresh, new content.

April, 6 2021 in Social Media Platforms
How to Activate Influencer Marketing on Clubhouse

When a new social app gains traction, I always think about how it will be used for influencer marketing.  The newest app that has sparked interest recently is Clubhouse, the audio-chat iPhone app launched in April of 2020. 

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