July, 7 2021 in Strategy
Using Shared KPIs Between Brands and Influencers

During the early stages of every influencer marketing campaign comes a time where strategists have to decide which KPIs to track in order to assess the strengths and weaknesses of the campaign. These KPIs are determined by strategists based on the long term goals of the brand and typically have to do with increasing conversion rates, increasing...

June, 14 2021 in Influencer Marketing, Strategy
Influencer Outreach Strategy by Platform [+ Templates!]

No two influencer marketing campaigns look, feel, or sound the same. But every single one begins with the same moment: the first point of contact between brand and Influencer. Not to scare you, but this moment of Influencer outreach has the power to make or break your next campaign before it even starts. Too scary? Here it is again from a less...

May, 27 2021 in Strategy
How to Use Sentiment Analysis in Brand Marketing

Analyzing consumer feedback on your past campaigns is a great way to develop the strategy for your next one. Taking the time to gather all of the insights available to you about how your audience responds to your organization is the easiest way to build a more effective marketing strategy moving forward. Here, we’re talking about sentiment...

May, 25 2021 in Influencer Marketing, Strategy
Millennial Influencer Campaigns + Connecting with Millennial Audiences

Millennials make up the majority of the workforce, so it’s no surprise that they have some impressive spending power. Millennials in the U.S alone had around $1.4T in disposable income to spare in 2020, and are used to being brand loyalists. As the most likely generation to be subscription-holders, they expect a certain degree of connection with...

May, 5 2021 in Strategy
The Platform-Agnostic Influencer Marketing Platform Approach

There are some skills that you can’t master overnight: piloting an aircraft, perfecting wing-tip eyeliner application, and creating an effective influencer marketing strategy. These skills take years to perfect and require dedicated attention to detail and the human touch. Trust me, I’ve done the work (on the influencer marketing side— don’t ask...

April, 20 2021 in Strategy
Guide to Social Content Strategy in 2021

When your industry trends change at the speed of the internet (like social content and influencer marketing) there’s no such thing as over-strategizing.


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