InfinitiChef Influencers Share A Taste Of What's Next

INFINITI wanted to partner with inspiring multicultural talent to authentically connect its brand with the Hispanic and African American audiences looking to purchase a luxury car for the first time by sharing “A Taste of What’s Next.”

We tasked with producing premium, long-form videos, professional stills and breakthrough content for the brand. The videos reveal how local New York chefs Kelvin Fernandez and JJ Johnson found their passion for their career, how they stay motivated to continue improving, and why their brand aligns so well with INFINITI. In total, the chefs created 7 pieces of content for INFINITI, which gave an inside look into their lives, the restaurants they run and how INFINITI fits into their routine. The chefs’ content helped to drive awareness and excitement for the brand across key markets, far exceeding campaign goals. After content was created, We also placed Influencer Paid Social Distribution behind the Influencer content to further reach the exact INFINITI audience. As Added Value, RhythmOne also completed a Brand Lift Study for INFINITI.