WalmartGetting College Students Ready For Back-to-School


the Objective

During the peak back-to-school shopping season with college students, Walmart wanted to drive consideration by showcasing their products in the Home, Electronics, Fashion, Beauty/Personal Care, and Food sections.

the Solution

To showcase various items from Walmart’s young adult product categories, RhythmInfluence activated 5 influential content creators to create 30 pieces of Instagram and YouTube content, demonstrating how Walmart has helped to prepare them to start the next chapter of their lives. RhythmInfluence further amplified the content by publishing Ads on Facebook and Instagram and completed a Group RFZ Brand Lift Study to analyze the results of the campaign and highlight its success.

55 mm+

Program Impressions

1.6 mm+

Campaign Engagements

9% Lift

In Purchase Intent [vs. 2% benchmark]

99% Positive Sentiment

Toward BTC Influencer Content



Our program concepts comprise many differentiated tactics unmatched in todays managed.

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