INFLUENCERS ROAD TRIP IN STYLE IN THE NEW FIAT 500X

OBJECTIVE 

Influencers were asked to embark on a road trip around New York and Los Angeles, driving the adventure-seeking crossover that combines the best of many worlds, the Fiat 500X! Their mission was to set out on a mapped out tour of locations and sites throughout their city and end their day with a unique culinary experience. At select locations, Influencers found different garnishes and components that were featured in their custom dining experience with a James Beard award winning chef. In true Fiat 500x fashion, the goal was for Influencers to enjoy every twist and turn along the way!

SOLUTION

RhythmInfluence activated 8 influencers in total: 4 from New York and 4 from Los Angeles. Each influencer was tasked with driving the Fiat 500X for the day and enjoying a road trip with a guest of their choice. After familiarizing themselves with the car and their mission, Influencers were asked to create 2 social posts, a diverse mix of static and carousel posts on Instagram sharing their Fiat 500X experience with their audience.

RESULTS

Engagement Rate: 8.3%

Earned Media Value: $3.75+ for every $1 of program spend

550K+ Impressions: Exceeded organic estimates by 175%+

45K+ Engagements: Exceeded organic estimates by 473%+

Please note:  For this activation RhythmInfluence was contracted for Influencer content creation only.

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