WALMART INSPIRES GEN Z WITH STYLISH BACK TO COLLEGE FURNISHINGS

OBJECTIVE 

Walmart wanted to align with multi-tiered influencers to drive consideration of their Back to College Home offerings and leverage their credibility to generate engagement and consideration for Walmart’s assortment of beautiful and stylish must-haves which could suit their home bedroom, off-campus apartment or on-campus dorm room.

SOLUTION

RhythmInfluence activated a mix of Premium and Celebrity influencers across Instagram, TikTok and YouTube in order to reach the elusive Gen Z audience and address the growing demand for affordable yet stylish items for college-bound students. Celebrity talent content was curated and featured on Walmart.com (pictured top left) for a unique shopping experience based on whether you wanted a Glam look, Beachy Vibe or a more Down-to-Earth atmosphere.  Influencers were tasked with sharing their love of various items they pulled from Walmart’s Back to College essentials, providing tips on how to decorate, whether settling into your dorm room, apartment or at-home space. After content was created, RhythmInfluence placed Influencer Paid Social Distribution behind Influencer content to further reach the exact Walmart audience. Additionally, RhythmInfluence worked closely with Walmart to identify college bound students with varying plans to attend class virtually from the comforts of their own home or in person due to COVID-19 restrictions. As a result of state and local COVID-19 policies, RhythmInfluence also worked closely with Influencers to implement best practices for the health and safety of their campus communities.

RESULTS

Impressions: 38.5M+
Engagements: 1.8MM+
Overall Engagement Rate: 4.8%+

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