September, 16 2021 in Influencer Marketing
Measuring the Long-Term Impact of Influencer Marketing ROI

Influencer marketing campaigns are like the gift that keeps on giving. Once you’ve completed a campaign, they live on in perpetuity online. As they continue to be discovered and engaged with online, they bring new audiences and attention to your brand with no effort from your brand’s marketing team.

August, 24 2021 in Social Media Platforms, Influencer Marketing
Top TikTok Influencers Who Helped Launch New Brands + Products in 2021

TikTok is one of the fastest growing social media platforms in recent history. In the first quarter of 2020 alone, TikTok saw 315 million downloads— the most in a single quarter for any app, ever. Shortly after that landmark growth, TikTok surpassed 2 billion lifetime downloads. Now, halfway through 2021, it’s estimated that the platform sees 689...

July, 26 2021 in Influencer Marketing
How Celebrities are Pairing with Brands for the Greater Good

For brands looking to make the biggest splash and the most headlines with their influencer partnership, there’s nothing executives like to see more than partnering with a celebrity. However, the process of partnering with a celeb is not as straightforward as partnering with other influencer tiers. It requires a deeper understanding of the...

June, 9 2021 in Influencer Marketing
Why You Should Use a Managed Service Provider for Influencer Campaigns

Once you decide to run an influencer campaign for your brand there are a few big decisions right upfront. Primarily, you’ll need to decide if you are going to work directly with an influencer marketplace,  partner with a managed service provider, or run the whole thing on your own. 

June, 2 2021 in Influencer Marketing
The Biggest Deals Between Brands + Influencers (+ Why They Worked)

Michael Jordan and Nike. Justin Bieber and Calvin Klein. Kendall Jenner and Pepsi. There are some influencer-brand partnerships that fly under the radar, we scroll past them every day without a second thought or glance. Then there are the flashy, big name partnerships (like the ones mentioned above) that are impossible to ignore. These big deals,...

May, 20 2021 in Influencer Marketing
Influencer Marketing for Startups + Emerging Brands

As trends shift and more companies than ever turn to innovative marketing strategies—  90% of all marketers find ROI from influencer marketing to be better than other marketing channels— more and more startups are leveraging influencer marketing for rapid growth.

April, 29 2021 in Influencer Marketing
Influencer Leadership: The Power of Influence

Influencer. Leader. In 2021 these two words have evolved to become synonymous in the eyes of the majority of the population, but where do their similarities end? Are all Influencers leaders, or are all leaders Influencers? It depends on whom you ask. In terms of reach and impact, every Influencer is innately a leader of their field and in turn,...


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